How GoLowKey scores lead quality.
GoLowKey ranks leads from approved public business records using visible evidence. Confidence, intent, growth, and outreach readiness are scored from source trace, freshness, profile completeness, active public presence, reachable contact paths, and business activity signals.
Private beta: $0, no payment method, 4 daily leads standard, 20 after an optional verified email or CRM connection.
- Confidence means profile reliability, freshness, source trace, and completeness.
- Intent means signs the business may need outreach now.
- Growth means signs the business is expanding or active.
- Outreach readiness means how easy and safe it is to contact today.
- The model follows provenance, data quality, AI transparency, and outreach-safety principles; missing proof lowers the score.
- Customer ratings feed GoLowKey QA so weak patterns are re-checked without granting additional allocation.
GoLowKey keeps the customer flow simple: company email access, market search, verified public business records, visible score reasons, and feedback that improves future results.
Confidence rises with source trace, complete profile fields, freshness, category fit, and explainable evidence.
Intent rises when approved public evidence points to timing, need, service fit, forms, active pages, or recent business motion.
Growth rises when public data shows services, hiring, marketing language, active updates, or expansion clues.
Outreach distinguishes channel-verified phone or email from an indirect website/contact-form route and never treats a website as verified direct contact.
Profile reliability, source trace, freshness, category fit.
Public contact path plus responsible contact context.
Evidence that outreach may matter now; generic why text does not count.
Expansion, activity, hiring, launch, or service clues.
Round the share of the six proof steps found, multiplied by 10.
Add 5 with source trace; subtract 30 when source trace is missing.
Rank = round(30% confidence + 25% outreach + 20% verified intent + 15% verified growth) + round(found proof steps / 6 x 10) + provenance. The weighted base is rounded first. Provenance is +5 with source trace and -30 without it. The final rank is clamped from 0 to 100.
GoLowKey uses these public standards and agency references as methodology anchors. They support provenance, data quality, explainability, and outreach caution. They are not a claim that every individual record is perfect.
Used as the public reference for source trace and provenance language.
ISO/IEC 25012Used as the public reference for structured data-quality concepts.
NIST AI RMFUsed as the public reference for explainability, reliability, and transparency language.
FTC CAN-SPAMUsed as the public reference for careful commercial email outreach language.
Current 47 CFR 64.1200Used as the current primary rule reference for call and text outreach caution language.